Lowrance HOOK Reveal Fish Finders with Transducers

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The Lowrance Legacy: A Pioneering Journey in Marine Electronics

Tracing its roots back to the 1950s, the Lowrance legacy was born on the water, driven by Darrell Lowrance's vision to revolutionize the way people fished. His groundbreaking efforts to harness transistorized sonar technology to detect fish laid the foundation for a legacy that has endured for over six decades.

In 1957, Lowrance introduced the first recreational fishfinder, the FISH-LO-K-TOR, affectionately known as the "Little Green Box." This landmark innovation sparked the creation of the recreational fishfinder industry and set Lowrance on a path of continuous innovation and achievement.

Today, Lowrance remains the top brand in marine electronics, sustained by a relentless pursuit of quality, reliability, and cutting-edge features to help anglers find more fish. The Lowrance difference is evident in their diverse selection of fishfinders and fishfinder/chartplotter combos, catering to the needs and budgets of both weekend enthusiasts and professional anglers.

Reliability is the hallmark of the Lowrance brand, as guides and captains trust the brand to keep their navigation routes true and accurate, and, most importantly, to guide them to the fish. Lowrance's commitment to innovation is exemplified by features such as real-time underwater mapping using StructureScan 3D DownScan and SideScan, high-resolution LED backlit color displays, advanced GPS and networking capabilities, and intuitive touch screen technology.

Complementing the exceptional product lineup is Lowrance's dedication to comprehensive support and service. The brand stands by its customers, ensuring that even if a replacement is needed, the support is there every step of the way.

Key Lowrance Innovations: - FishReveal: Combines the target separation of Lowrance CHIRP sonar and the high-resolution images of structure from DownScan Imaging to make fish more visible on the display. - High-Detail Inland Maps: Provides high-detail maps of almost 4,000 US inland lakes, allowing users to create custom contour maps with even greater detail using Genesis Live. - SplitShot Transducer: Offers the fish-finding capability of wide-angle high CHIRP sonar and the high-resolution images of fish-holding structure from DownScan Imaging. - AutoTuning Sonar: Ensures the best sonar image every time by automatically adjusting settings as fishing conditions change, allowing anglers to spend more time fishing and less time adjusting settings. - SolarMAX Display: Delivers crisp and clear views of the display, even in direct sunlight, with excellent clarity and daylight visibility.

The Lowrance legacy continues to be defined by a steadfast commitment to innovation, reliability, and unwavering support for anglers, both professional and recreational, who seek to maximize their time on the water and find more fish.

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